OUR STORY
Founded by Jade in 2021, a self taught fashion designer who began sewing and learning garment construction in 2019; leading to her sewing her very own wardrobe and through the love of the craft, this began to shape the way she perceived fashion, the craftsmanship and the creativity behind it.
"There are infinite possibilities for inspiration in fashion. I see fashion as an art form, shaped through limitless mediums and translated through my own eyes.
I want wearable art to be accessible to everyone. I want to invite you on that journey with me, to be immersed in my mind and experience the creative, experimental, and often chaotic process behind the polished final piece.
By finding inspiration and beauty in what most overlook, my purpose is to create more than a brand, but a way of communicating art through fashion, without limitation.”
At Blu Reign we pride ourselves on the craftsmanship and the uniqueness that each design holds. Every piece is an invitation to see fashion differently, to express individuality, within our world. Because in a world that programmes you to fit in, we create for you to stand out.
Every piece tells a story,
Every wearer gives it new meaning.
